# Jesse Hof – Digital Designer

> Dutch digital designer specialised in motion design, graphic design, 3D design, UX/UI design and Webflow development. Graduated from an Art & Technology college.

Website: https://jessehof.com
Contact: jesse.hof@gmail.com
Instagram: https://www.instagram.com/jessehof.digitalitems/
LinkedIn: https://www.linkedin.com/in/jesse-hof-a0a882219/
CV: https://jessehof.com/documents/CV-interactive.pdf

## Services

- **Motion Design**: From logo animations to explainer videos, I leverage motion graphics to enhance brand identity and communicate complex ideas in a dynamic and accessible manner. With a focus on creativity and technical precision, I strive to deliver motion graphic solutions that leave a lasting impact on viewers.
- **Graphic Design**: I mix creativity with strategic thinking to craft visually striking solutions that resonate with audiences. Through careful selection of typography, color schemes, and imagery, I create compelling visual narratives that captivate viewers. My goal is to produce designs that stand out, evoking emotions and engaging audiences in meaningful ways.
- **UX/UI Design**: I prioritize UX over aesthetics. Beyond creating visually compelling designs, I solve the fundamental question: 'How can we communicate this message most effectively?' I focus on optimizing the user journey to turn complex products into intuitive experiences.
- **3D Design**: Using Blender, I create versatile 3D assets that can be used for branding or integrated into other design disciplines such as motion design, visual identity, branding and graphic design.
- **Web Design / Webflow Dev**: Custom-built and designed digital experiences with a focus on clean aesthetics and interactive storytelling. I utilize Webflow to deliver responsive, scalable websites that are easy to manage and built to last.

## Projects

- [Uri Korean](https://jessehof.com/projects/uri-korean): I undertook a comprehensive approach, spanning from thorough target audience research to the conceptualization, design, and development phases. (client: Uri Korean; disciplines: branding, motion design, web design, webflow development)
- [Wallstreet Academy](https://jessehof.com/projects/wallstreet-academy): Since 2018 I have created animations, banners, wallpapers and merchandise for Quillan Black and his Wall Street Academy community. (client: Quillan Black – Wall Street Academy; year: 2018–present; disciplines: graphic design, motion design)
- [3D Design](https://jessehof.com/projects/3d-design): 3D environments and scenes I designed and rendered in Blender, from architectural landmarks to stylised worlds.
- [Short-form Content](https://jessehof.com/projects/short-form-content): Short-form YouTube content for a client: footage selection, scriptwriting, AI voice-overs and editing built for maximum viewer retention. (disciplines: motion design, branding)
- [Hollands Schoon](https://jessehof.com/projects/hollands-schoon): Using Webflow to construct the site, designing each page based on the client's wireframes. I implemented various animations throughout the site. (client: Hollands Schoon; disciplines: web design, webflow development, motion design)
- [Opulous](https://jessehof.com/projects/opulous): Since joining Opulous, I have been spearheading the delivery of static and motion assets while continually enhancing the brand's image. (client: Opulous; year: 2021–present; disciplines: graphic design, motion design, branding)
- [Aria](https://jessehof.com/projects/aria): Aria: an end-to-end branding and UX/UI design exploration for a next-gen crypto wallet with multi-asset portfolios and live market data. (disciplines: branding, ux/ui design)
- [Rbeid](https://jessehof.com/projects/rbeid): I undertook a comprehensive approach, keeping the design simple and functional while ensuring optimal user flow. (client: Rbeid; disciplines: branding, ux/ui design)

## Project details

### Uri Korean

Uri Korean is a Korean language institute based in the Netherlands where foreigners can learn the Korean language and culture.

For this website project, I undertook a comprehensive approach, spanning from thorough target audience research to the conceptualization, design, and development phases.

The branding strategy was meticulously crafted to evoke a friendly and educational vibe, which I successfully translated into the design elements. To achieve this, I opted for a rounded sans-serif font and incorporated subtle yet inviting animations, ensuring a seamless digestion of information for the consumer.

Throughout the project, I leveraged a range of software tools to optimize efficiency and deliver the best possible outcome. Within the Adobe Suite, I utilized Adobe Illustrator to craft a logo that embodies the brand's essence—friendly, legible, and approachable. Furthermore, I employed Adobe After Effects to produce captivating looping animations, enriching the user experience.

One notable feature on the desktop version's homepage of the website, is the interactive cartoon representation of the client, where I implemented a dynamic element wherein the character's eyes track the movement of the cursor. While this effect could have been achieved directly within Webflow, I opted to streamline the process by utilizing Rive, a tool that offered a more efficient workflow without compromising the desired outcome.

Overall, my approach to this project was marked by a commitment to professionalism, creativity, and efficiency, resulting in a cohesive and engaging branding experience tailored to the client's objectives.

### Wallstreet Academy

In January 2016, Quillan Black initiated a personal mentorship program named Wall Street Academy, tailored for students seeking to learn his unique trading style. Through Wall Street Academy, students could concentrate on a specific trading approach, facilitating an accelerated comprehension of market dynamics.

Since 2018, I have had the privilege of crafting numerous pieces of content for Quillan Black, spanning various mediums to promote his business endeavors. Among these, I have produced a series of dynamic animation videos aimed at showcasing his offerings and enhancing brand visibility.

Additionally, I have designed assets such as banners and wallpapers for his community group. Furthermore, I have undertaken the development of a merchandise line in close collaboration with Mr. Black, ensuring alignment with his vision and values. These collaborative efforts underscore a commitment to elevating brand presence and developing meaningful connections with his audience.

### 3D Design

With a passion for 3D design, I’ve created a variety of environments using Blender. Below I uploaded some of my most favorite works. More can be seen on my Instagram at the bottom of the page.

### Short-form Content

I created short-form content for a client’s YouTube channel, managing the full process from footage selection and scriptwriting to voice-over production using AI tools. Each video was crafted to maximize viewer retention and align with the client's content strategy and audience engagement goals.

I led the end-to-end creation of YouTube Shorts for a client, overseeing both content production and channel branding. The project began with developing a consistent visual identity, designing thumbnails, defining a tone of voice, and establishing a recognizable style that aligned with the client’s target audience and niche.

For each video, I sourced or selected engaging footage, wrote concise scripts with a clear narrative arc, and generated voice-overs using AI tools to match the desired tone and pacing. I then edited the content to optimize for high retention and platform performance, ensuring strong hooks in the first few seconds, dynamic pacing, and clear calls to action when appropriate. This holistic approach ensured that each Short not only stood out visually and sonically but also supported the growth of the channel as a cohesive brand.

### Hollands Schoon

Hollands Schoon is a unique cooperative of passionate entrepreneurs, with years of experience in various expertise fields from the Twente region.

For this website project, I utilized Webflow to construct the site, designing each page based on the client's wireframes. Integrating various animations throughout the site was a strategic decision aimed at enhancing the user experience.

The primary goal for this site was to instill a sense of dynamism, making it feel like a living and breathing entity. To achieve this, I incorporated micro interactions and other animation techniques, carefully tailored to engage visitors and ensure smooth navigation. This approach went beyond aesthetics; it was instrumental in creating a digital environment that exuded vitality and sophistication.

By infusing the site with carefully crafted animations, our aim was to captivate visitors and foster seamless interaction, ultimately elevating the overall user experience. Through collaborative efforts and great attention to detail, we successfully translated the client's vision into a digital reality that not only met but exceeded expectations. This project serves as a testament to the importance of thoughtful design and innovation in crafting compelling digital experiences.

### Opulous

Opulous is revolutionizing the music industry by leveraging blockchain technology to build innovative products for musicians and investors. With a roster of renowned and emerging artists, Opulous has successfully launched a series of music copyright sales and built a thriving ecosystem of products.

Since joining Opulous in 2021, I have assumed a pivotal role in the organization, spearheading the delivery of static and motion assets while continually enhancing the brand's image.

Operating within the dynamic and fast-paced environment characteristic of Opulous, my responsibilities necessitate optimal time management to meet tight deadlines alongside the collaborative efforts of our team.

Central to my role is the seamless translation of conceptual ideas into visually compelling assets, tailored to resonate effectively across diverse social media platforms. This demands a high level of responsiveness and adaptability, as content must be meticulously tailored to various aspect ratios. In close collaboration with the Head of Marketing, we explore emerging trends and innovative strategies to foster enhanced audience engagement and brand resonance.

### Aria

An end-to-end design exploration for a next-gen crypto wallet.

This project represents a deep dive into the UX of decentralized finance. Tasked to develop a versatile crypto wallet, I engineered a brand system and interface capable of handling multi-asset portfolios and live market interactions. The focus was on User Centered design: reducing the cognitive load for the user while maintaining full transparency of blockchain transactions and wallet security.

### Rbeid

Based in Norway, Rbeid is a specialized staffing and recruitment firm dedicated to connecting skilled professionals with leading companies across various industries.

For Rbeid, I led the complete visual journey from conceptualizing the brand identity to designing the core software interface. The challenge was to create a brand that exudes reliability and innovation, which I then translated into a clean and straightforward dashboard. I focused on architecting a clean information hierarchy, ensuring that all information remains accessible and actionable for the user.